Snapshot

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Monkey Tree Services is one of our longest-running client relationships and one of our clearest examples of long-term brand stewardship. The partnership began in 2012 and has remained active through growth, steady marketing maturity, and a successful ownership transition.

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Over a seven-year span, Monkey Tree generated 4,100 form submissions through its website. That averages roughly 585 per year and 49 per month, making it our highest performing form-submission producer on record.

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The Origin Story

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In 2012, Jason noticed Seth’s Monkey Tree vehicle branding in a grocery store parking lot and called him on the spot. It was a direct, hard pitch for a better website and a better system to turn local awareness into inbound demand.

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This was early-stage entrepreneurship for both sides. Meetings happened wherever they could, often at gas stations between job sites. The tone was simple and focused: practical ideas, fast decisions, and a shared intent to build something real. At the time, Jason’s company operated under the name Red Rabbit Studios. Seth became one of the first clients and one of the most enduring.

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Over time, that working relationship became trust, and trust became a form of operational permission. We were able to manage the brand as if it were our own, because results mattered more than process theatre.

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The Problem We Were Solving

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Monkey Tree did not need a website that merely looked good. The business needed a durable platform that could reliably convert local attention into inquiries, while building credibility in a competitive Vancouver market where safety, professionalism, and trust are non-negotiable.

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The deeper challenge was continuity. A brand like this has to hold its ground through seasons, service mix changes, and eventually changes in ownership, without confusing the market or losing momentum.

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The Strategy

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Our approach was long-form. We treated Monkey Tree as an active brand system, not a one-off design project.

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The foundation was a conversion-oriented website with clear service messaging and straightforward pathways to contact. On top of that, Monkey Tree maintained a modest but consistent content rhythm. It was enough to stay active and relevant without turning the business into a content factory.

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A major contributor to long-term performance was inbound authority building. Seth placed real emphasis on external link building over time, and we ensured the website structure, tracking, and content architecture could capture and convert that demand. This combination of steady brand presence and authority building created compounding results rather than short bursts.

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What We Delivered Over the Relationship

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Branding Department supported Monkey Tree Services across the full stack of brand operations: website design and iteration, hosting and maintenance, identity refinement, print collateral, and ongoing marketing consulting tied to real performance data and business goals.

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As the relationship matured, the work became less about building and more about maintaining momentum. That is where most brands either drift or break. Monkey Tree stayed consistent, and the results stayed consistent.

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Ownership Transition Support

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Ownership changes are where many brands lose equity. Messaging shifts too hard, contact channels break, SEO authority gets damaged, and customers sense disruption.

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We helped Monkey Tree transition ownership while preserving what already worked.

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We protected the legacy Seth built by maintaining continuity in the brand’s public-facing story and service positioning. We handled inbound link building continuity and redirects to preserve search visibility and prevent broken pathways that would have cost years of accumulated authority. We migrated blog content so long-standing pages and local relevance signals remained intact.

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We also updated and migrated messaging and ownership copy in a way that clarified the transition without changing the brand’s identity in the eyes of customers. Throughout the process, we aimed for minimal disruption to email and communication channels so customers and referral partners experienced the shift as stable and professional, not chaotic.

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The goal was simple: keep the market confident while the business changed hands behind the scenes.

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Results and Outcomes

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Monkey Tree produced 4,100 form submissions in seven years, averaging roughly 49 inbound inquiries per month through the website. More important than the number was the reliability. This was not a spike, it was sustained performance.

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The ownership transition retained continuity in the brand’s visibility and inbound pathways, protecting the equity built over more than a decade. This is the kind of outcome you only get when a brand is managed as an asset over time, not treated as a temporary marketing layer.

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Expansion: Tree Police

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Because the relationship was built on long-term trust and demonstrated outcomes, we also helped Seth establish his next venture, Tree Police. We supported the new brand foundation so it launched with clarity, legitimacy, and a digital presence that could grow without starting from scratch.

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Why This Worked

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Seth is a powerhouse to work with. He is consistent, decisive, and serious about outcomes. That allowed our work to stay focused on what matters: building a system that performs, then maintaining it long enough to compound.

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Monkey Tree Services is proof that brand development is not a moment. It is a discipline. When it is managed correctly, it produces stability, trust, and demand that lasts.