In an age where every click, swipe, and interaction is observed, measured, and monetized, what does it mean to have autonomy? What does it mean to build a brand, a business—or a life—within a system that constantly watches?

The New Flesh is an unflinching exploration of how surveillance, manipulation, and digital control have evolved from government tools to branding strategies. Written by brand developer Jason Hilton, this book connects the dots between the rise of the digital panopticon and the strategies used by companies, marketers, and governments to shape behavior, perception, and power.

Drawing on years of work with small businesses, trades, and ethical brand growth, Jason offers a rare blend of street-level experience and big-picture insight. This book isn’t just a warning—it’s a toolkit. Inside you’ll find:

-- Historical breakdowns of propaganda, influence, and digital power structures
-- Strategic frameworks for navigating a watched world as a brand or business
-- Critical insights into digital manipulation, psychological marketing, and coercive UX
-- Counter-movements and tools for reclaiming personal and professional autonomy
-- Reflections on ethics, responsibility, and the role of branding in shaping the future

Whether you're a marketer, entrepreneur, designer, or simply a digital citizen trying to make sense of it all—this book is for you.“Surveillance is no longer the exception. It's the rule. The only question left is: will you be controlled by the system, or learn to navigate it with intention?”

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